A Fish Sandwich to be Proud of

February 22, 2019 | By Joe Hartigan | Trident Seafoods Corp.

The Fish Sandwich at Jack in the Box has been a very popular item during the Lenten season for years. In fact, many franchisees would love to see the Fish Sandwich (and its associated low food costs) become a permanent menu item. This year, Jack in the Box will decide whether or not to make that dream a reality, with permanence tests taking place in two markets after the conclusion of the Lent promo. Keep your fingers crossed.

But when Jack in the Box customers ask, “What kind of fish is in that sandwich?” do you know how to answer?

The answer is Wild Alaska Pollock, which is a fish you can and should be proud to serve in your restaurants. There are four main reasons why:

  1. Wild Alaska Pollock is a cousin to Cod and is similar in flavor, texture, and appearance.
  2. Wild Alaska Pollock is the most abundant certified-sustainable wild fish in the world, according to the Food and Agriculture Organization of the United Nations.
  3. Wild Alaska Pollock has a lower carbon footprint than beef, chicken, pork, and most other land-based proteins, according to the Genuine Alaska Pollock Producers.
  4. Wild Alaska Pollock is an extra-lean protein, it has a high Vitamin B12 content, and it is a natural source of Omega-3s.

So be proud to serve Wild Alaska Pollock. After all, it’s good for the body, mind, and planet. And keep your fingers crossed that this is the year the Fish Sandwich becomes a permanent menu item at Jack in the Box.

Joe Hartigan
Trident Seafoods