Offers, Coupons and Promo Codes: The Key to Conversion (and So Much More)

July 11, 2019 | By Sparkfly | Sparkfly Inc.

If you’re thinking about coupons, offers and promotional codes as merely a way to get people in the door, we want to challenge you to think bigger about the potential of even the most basic promotion offers. At Sparkfly, we see an offer as an opportunity to build brand loyalty, prevent fraud, and most importantly, … Continue reading

10 Reasons to Get Excited for the Jack in the Box NFA Conference

June 11, 2019 | By solinkcorporation | Solink

  Traveling for work isn’t always the most thrilling activity. You know that you’re going to be attending specific meetings, dinners, and you’ll likely have very little time to yourself. But the trick to making all that travel more fun is to plan in advance. Give yourself some designated time to explore and experience the … Continue reading

The Perfect POS Solution: Is it Really Possible?

May 28, 2019 | By Sparkfly | Sparkfly Inc.

For decades, restaurants have been forced to cobble together POS solutions that keep up with modern technology while also accommodating the latest fads, trends and third-party platforms. But if your cashier stand looks like an octopus with tentacled tech everywhere, collecting jumbled data (or worse, none at all), we’re here to tell you: THERE IS … Continue reading

3 Ways To Get Your Staff Excited About Giving Better Customer Service

May 23, 2019 | By solinkcorporation | Solink

The goal of any restaurant is to make your customers happy. Customer service is obviously a huge part of any business, but when it comes to the quick-service restaurant world, you’ve really got to go above and beyond. There are too many options out there to let your customers receive less than the best. If … Continue reading

The Comparison Game: Effective A/B Testing and Why It’s Important

| By Sparkfly | Sparkfly Inc.

It can sometimes feel like your marketing results are out of your control. But what if there was an easy way to manage, evaluate and improve your marketing campaigns as they’re happening? One of the most under-utilized tools brands have at their disposal is A/B testing. With A/B testing, companies can run the same offer, … Continue reading

3 Essential Factors Needed To Improve Your Drive-Thru

April 24, 2019 | By solinkcorporation | Solink

The drive-thru is one of the most important aspects of any quick-service restaurant. Guests rely on speedy service, and being able to provide your customers with quality food in a short period of time helps increase sales and customer satisfaction. Keeping your customers happy encourages them to keep your restaurant in the front of their … Continue reading

Things You Should Never Say to Your Employees

| By adpfranchise | ADP

Effective communication is key to a successful employer-employee relationship. Employers not only need to know what to say to employees but what not to say as well. If not carefully worded, certain statements may lead to decreased employee morale, or result in complaints related to pay, discrimination, or wrongful termination. Here are some statements to … Continue reading

It’s Time to Talk About Real-Time

| By Sparkfly | Sparkfly Inc.

If you’re setting up your marketing campaign and planning to check your analytics a week later, you’re doing it all wrong. Many marketers STILL rely on long-term campaign performance metrics, overlooking the power of real-time data to make small (or big) adjustments along the way and missing the chance for little changes that create big … Continue reading

8 Types Of Employee Theft And How To Identify Them

| By solinkcorporation | Solink

      Managers and business owners hope to hire a team of trustworthy employees, but it’s impossible to be 100% certain that each and every one of your staff is honest. Employee theft happens in every industry, but it can be prevented, if you know the signs. There are eight types of employee theft, … Continue reading

Pathway to Success: Where Are Your Sales Coming From?

| By Sparkfly | Sparkfly Inc.

A local Italian restaurant runs an advertisement with a Buy 1 Get 1 offer on Facebook. They also send the same offer through email and in the weekly local newspaper. But when people arrive at the restaurant to redeem the offers, there’s no notation by waiters of where the offers redeemed came from and no … Continue reading