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Our Mission

The National Jack in the Box Franchisee Association is dedicated to strengthening the JIB Brand and enhancing its position in the quick-serve food industry. We will do this by being an advocate for the JIB Franchisees, collaborating with our Corporate Partners and leading with integrity, transparency, and confidentiality.

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Jack Facts

  • Jack is fluent in English and Spanish and has starred in more than 2,200 English and Spanish language TV and radio ads since 1995.
  • Since this ad campaign launched, Jack in the Box has sold more than 28 million antenna balls and more than 5 million other premiums bearing Jack's likeness.
  • Jack often shares glimpses into his personal life through the chain's television commercials. Over the past 13 years, viewers have met Jack's wife, Cricket, his son Jack Jr., and his parents. We have also travelled back in time to see Jack as a brace-faced high schooler and a 70s hipster.
  • Jack’s last name is... Box
  • According to Jack's California driver's license, he's 6'8" (without the hat) and weighs 195 lbs. And his birthday is May 16.
  • The "Jack's Back campaign is the longest, ongoing advertising campaign in the fast-food industry. The campaign has received numerous awards including Clios, Beldings, EFFIEs, and even Lions from the Cannes International Advertising Festival for the best advertising in the world.